Module 3: Website Copy
Good website copy is just as important as good design. Your copy should make it easy for visitors to understand what you do and should attract your ideal client.
Use your brand message clearly on key pages so visitors know instantly what you offer.
Write in a brand voice that matches how your dream client speaks.
Keep your copy short and easy to skim — remove anything unnecessary.
Talk directly to your visitor using “you” to make your copy more personal and engaging.
Focus on how you can help your client rather than telling your full life story.
Use simple, clear language — don’t assume your audience knows the same things you do.
Every website needs at least 4 core pages:
Home
Offers/Services/Shop
About
and Contact.
Plan what you want to include on these pages before you start designing — this makes building your site much easier.
✅ Lesson Action Steps
- Draft rough copy for each page (we've included prompts in your 🗒️ Doc Template.
- This should take around an hour (set a timer!)
- Copy can be easily changed later, so just begin.
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