Your brand message should clearly state who you are, what you do, and who you help.

Use the simple formula:

  • “I am ___ and I ___ for ___”

Add your “why” or benefit, and add your location (if relevant)

  • “I am ___ and I ___ in ___ for ___ so that ___”

Aim for clarity over creativity — visitors should know instantly what you offer.

✅ Lesson Action Steps
  • Write your brand message in your 🗒️ Doc template

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