Template Full Style Showcase: Dean Street Daisies
One of our favorite things at Big Cat Creative is helping creative business owners evolve their websites alongside their growth. Because when your business grows, your website should grow right along with it. And that’s exactly what our Template Full Style service is designed to do!
So often, business owners stick with the DIY website they launched with. And honestly, that’s a great, cost-efficient way to get your business out into the world. But as your business starts taking off, your brand becomes clearer, your services become more defined, and suddenly that once-perfect website starts to feel a little too simple for where you’re headed.
That said, you might not be quite ready to spend all of your precious earnings on a full custom website just yet (we get it, website designers are expensive!), which is why we put together a semi-custom website option for when you're right in that in-between.
With our Template Full Style, you choose one of our thoughtfully designed Squarespace templates and we style it for you to reflect your brand personality, aesthetic, and goals, and exactly where your business is at right now. It’s an elevated, strategic option for small business owners who want something polished and intentional, without starting from scratch or committing to a full custom build.
That’s exactly what we created for Karina Roberts of Dean Street Daisies — and the transformation is as dreamy as her floral designs! 🌸
Meet Karina of Dean Street Daisies
Karina is the creative force behind Dean Street Daisies, a wedding and event floristry studio known for its whimsical designs. Her work is thoughtful, romantic, and full of personality — but her website wasn’t quite telling that story (yet!).
When Karina reached out, she knew her existing site no longer reflected where her business had grown. While she appreciated its simplicity, it felt too simple for a brand rooted in creativity and playfulness.
Her goals were clear:
Add more personality and brand identity
Create a more high-end, editorial feel
Showcase her growing portfolio of professional photography
Help potential clients feel her vibe before booking a consultation
Our Template Full Style Process
Step One: The Prep
Every Template Full Style project starts with a little prep and a lot of intention! We kicked things off with our guided onboarding process, designed to really uncover the heart of Dean Street Daisies. Through thoughtful questionnaires and prompts, we learned all about Karina’s audience, her services, her visual preferences, and how she wanted people to feel when they landed on her website.
With the help of our tutorials and resources, Karina gathered inspiration, refined her copy, and organized her content so our designer had everything needed to move smoothly into the design days ahead.
For her base, Karina chose the Unearth Squarespace Template, which honestly felt like a perfect fit. Its modern, collage-style layout paired beautifully with the whimsical, elevated vibe she wanted and gave us the flexibility to really let all the gorgeous pictures of her florals shine.
Step Two: Design Days
With Karina’s vision clearly defined, our team jumped into styling and brought everything to life.
Dean Street Daisies’ floral work now takes center stage, supported by a design that feels curated, expressive, and super easy to navigate.
By the end of the two days, Karina had a fully cohesive website that finally matched the energy of her brand, with plenty of room to grow as her business continues to evolve!
The Transformation
Before
Karina’s previous website was clean and functional, but it didn’t fully capture her creativity and whimsy. The simplicity muted her brand's personality, and the overall experience didn’t reflect the premium, artistic nature of her work.
After
The new Dean Street Daisies website feels bold, intentional, and inviting.
It’s fun without feeling juvenile. Elevated without feeling cold. The updated design allows Karina’s work to shine while guiding visitors smoothly through her services and story. Most importantly, it sets the tone before a consultation ever happens and helps attract clients who already really resonate with her style (hello, dream clients!).
Client Love 💛
“Erica and her team were super nice, supportive, and very talented with their web design process! I did a template full-style session with them which did involve a ton of work on our end, but ultimately made the website styling days a breeze.
They worked quickly and efficiently and I appreciated their communication even after hours! Shelby is a lovely project manager and if you are lucky enough to get Alex to help with your web design, you will have clients knocking on your door in no time. Everything is so pretty!”
What Was Included in Karina’s Template Full Style
Karina’s project included:
Template Full Style customization using our Unearth template
7 fully styled, conversion-focused pages: Home, About, Services, Portfolio and one Portfolio Project page to use as a template, Contact, Shop
A polished, high-end look without the overwhelm of a full custom build
Thinking About Updating Your Website?
If your website no longer feels like you, Karina’s transformation is proof that a template doesn’t have to feel templated. With the right styling and strategy, it can become a something powerful and totally unique!
Our Template Full Style service is designed for creative business owners who want a website that feels intentional, elevated, and aligned, without the stress or cost of starting from scratch.
Ready to turn your template into something truly yours? We’d love to help. ✨
Want more examples? Check out our Nova template transformation for Origins Fertility
If you liked this post, Pin it to Pinterest! 👇🏻
