Template Full Style Showcase: A Brand New Chapter for Origins Fertility
This year at Big Cat Creative, we upped the ante with a brand new (and much requested) service to help you bring your Squarespace Template to life with our signature Template Full Style. Think semi-custom website setup using one of our templates.
Ideal for those who are short on time, don’t have the creative energy for a full DIY, or just want a pro to take the reins without the price tag of a full custom website, our Template Full Style takes your template of choice and infuses it with your unique branding to make it uniquely yours.
That’s exactly how we helped Sara from Origins Fertility transform her existing website to something magical. Read on to learn all about this transformation and just how our dream team helped Sara behind the scenes. The results are everything ✨
Introducing: Sara from Origins Fertility
When nurse practitioner and fertility consultant Sara Bennett came to us, she had a clear mission: She wanted her website to finally reflect the high-end, meaningful work she does at Origins Fertility, helping women work through heartbreak and frustration to healthy pregnancies.
Sara's original design was clunky, outdated and text-heavy. Sara felt the overall vibe just wasn't where she wanted it to be and it just wasn't reflecting who she had grown into as a business owner, aka the perfect time for a website revamp!
Sara was ready to step into the next evolution of her business and brand, and we knew we could help her get there.
Our Template Full Style Website Process
Preparation
To bring Sara’s vision for Origins Fertility to life, we kicked off the project with our signature onboarding process—simple, strategic, and designed to uncover the heart of her brand. We asked Sara to deep dive into her audience, her services, her style preferences, and most importantly, how she wanted her website to feel.
With the help of our step by step tutorials and guides, Sara put together an initial inspiration mood board on Pinterest and wrote copy for her website.
Sara chose the Nova template as her base. Nova is a template that feels modern but still a bit playful, and perfect for building something professional and soulful.
“When I decided to work with the team at Big Cat Creative, it was a smooth process from start to finish. They gathered all the necessary information efficiently and offered me advice on which templates would work best for my needs. Everything was easy to understand, and this was a fun part to complete!”
Design Days
Using all of Sara's amazing information, we first got to work on Day 1 putting together a style board for the project, full of earthy textures, dreamy neutrals, and a playful-meets-grounded vibe.
This is what Sara requested for her new website:
"I want my brand to feel like falling down the rabbit hole—organic, with the tiniest touch of surreal in the best way. Alice in Wonderland meets functional medicine meets detective work: a quiet "no" to conventional fertility/medical care. Clarity, investigation, and feeling like yourself again. Soft but grounded—fertility struggles change you. And Alice said, “It’s no use going back to yesterday, I was a different person then.” My brand is here to make that transformation feel empowering, beautiful, and deeply aligned. It’s for the woman who is ready to “step out of line”, unplug from the matrix, and into her own story. Can it be playful and serious in the same breath?"
...and we think we nailed it!
Not only did we create a mood board, we also finalized her new color palette and font combos, designed a wordmark logo and sourced stock images = mini brand complete (and gorgeous!)
“You guys totally NAILED my vision using the information I was able to provide with your guidance. It’s beautiful!”
Now we had everything we needed to get started on the website!
By the end of Day 1, we have completed the home page ready for review. And by the end of Day 2, we delivered a full website transformation—tailored, elegant, and completely aligned with Sara’s evolved brand…
The Transformation: Before vs After
Before
Sara’s old website was functional, but not intentional. The fonts felt clunky. The colors didn’t really do the branding any favors. And while the information was there, big walls of text made it difficult to read and navigate through. It didn't reflect Sara's high-touch service or appeal to the women she wanted to work with.
After
We think the new Origins Fertility site turned out perfectly 😍
It’s neutral but not boring. Soft and feminine but not plain. Professional and a little wild in the best way. With thoughtful typography, layered textures, dreamy graphics, and powerful storytelling, Sara’s new site is a dream to scroll through and speaks directly to her ideal clients.
“Everything came together seamlessly and all the little design details were unexpected touches. Thank you SO MUCH for allowing me to be a part of this process and receive such an amazing final product. My website is beautiful, and s much better aligns with who I am and where my business has evolved to.”
What’s Included in a Template Full Style Website Setup?
Sara’s project included:
Template Full Style using our Nova template
9 fully customized pages: Home, About, Services, Contact, Blog, Podcast, Freebie, Instagram Links, Sales Page
Strategic font pairings (including script + serif) with full Canva compatibility
Custom color palette with mid-tones that pop while still feeling light and fresh
Logo creation and graphic integration throughout the site
Stock image sourcing to match her brand vibe
Need a New Website?
If your website just doesn't feel like you anymore, Sara's dreamy website transformation is proof that you don't need to spend thousands on a full custom build to get something powerful, professional, and aligned.
Get in touch with our team to learn more about our Template Styling services. You’ll get the beauty of custom without the price tag (or the stress)!
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